Advent Intermodal

Advent eModal technology is at the core of operations in each of the top 10 largest port communities in North America.

The Challenge:

As the UI/UX Design Manager at Advent Intermodal (February 2016 - August 2018), a significant challenge was presented in the form of overhauling the eModal Legacy and eModal PRO logistics systems. The existing systems required a redesign to enhance user experience and streamline functionality, especially for Apple and Android platforms.

The Approach:

Comprehensive User Research

Implemented agile methodologies and conducted in-depth user research to inform strategic UX decisions.

Prototyping Excellence

Conceptualized and crafted wireframes and interactive prototypes using MarvelApp and Adobe Creative Suite.

Lean Principles Integration

Spearheaded the redesign of the NSW Rail logistics system and associated mobile app, incorporating Lean principles for an enhanced user interface and experience.

Strategic Redesign

Led the UX design for eModal Legacy and eModal PRO logistics systems, focusing on Apple and Android platforms.

  • Optimized design to simplify shipping, data management, and streamline the tracking of shipping containers.

  • Simplified Rail Operations system for effortless creation, tracking, and cancellation of events.

  • ONBOARDING: Effortless onboarding solution for seamless integration into both rail and road operations.

  • ONBOARDING: Effortless onboarding solution for seamless integration into both rail and road operations.

  • ONBOARDING: Effortless onboarding solution for seamless integration into both rail and road operations.

The Results:

Enhanced User Experience

The comprehensive redesign resulted in a significantly enhanced user experience across all applications.

  • Improved Efficiency

    The redesign resulted in a streamlined and user-friendly logistics system, addressing identified friction points.

  • Enhanced User Journeys

    Implemented improved navigation and user journeys, leading to a more seamless logistics experience.

  • Validation through A/B Testing

    Conducted A/B user testing and validation, ensuring functionality aligned with user expectations.

  • Project Success

    Contributed to the overall success of the logistics systems, showcasing the impact of strategic UX enhancements.

Fast Facts