OSG

OSG delivers leading customer engagement solutions, including print and digital, that drive action, loyalty and retention.

The Challenge:

EverView, a leading company in Ridgefield Park, NJ, sought to elevate its digital presence and user engagement across multiple applications, including Everview, NPAY, REVO, and eStatements. The challenge was to address existing user experience pain points, improve overall performance, and ensure seamless migration to AWS/Azure cloud computing architecture.

The Approach:

Comprehensive User Research

Conducted extensive user research initiatives, incorporating insights from A/B user testing and industry trends to inform strategic UX decisions.

Wireframes and Prototypes

Utilized Figma and Adobe Creative Suite to conceptualize and craft wireframes and interactive prototypes. This process facilitated a clear delineation of digital interfaces for B2B and B2C applications.

Front-End Development

Led the development of front-end code (HTML, CSS, JS) and ensured backend integration to enhance overall functionality. Collaborated with the development team to achieve a seamless migration to cloud computing architecture.

Overhauling Applications

Spearheaded the overhaul of B2B/B2C applications, leveraging comprehensive research data and requirements. The focus was on significantly enhancing the user experience and product design.

  • White-label login page to incorporate marketing messages and company announcements seamlessly.

  • Tailorable dashboard enabling client branding and functionality alignment with end-user requirements.

  • Simplify payment control with straightforward options for opting in or out of auto-pay.

  • Optimize payment with a streamlined checkout process for quick and easy transactions.

  • Personalized dashboard experience with a user profile that allows end-users to customize it according to their preferences and needs.

Proactive Issue Resolution

Proactively addressed application code issues and contributed to SEO optimization. Developed insightful case studies showcasing project success and user impact.

The Results:

Enhanced User Experience

The comprehensive redesign resulted in a significantly enhanced user experience across all applications.

  • Performance Improvement

    The overhaul led to improved performance, contributing to a notable 30% reduction in call volumes of customer support.

  • Boost in Engagement

    Strategic UX design enhancements, including improved navigation and streamlined user journeys, contributed to a measurable boost in user engagement and desired actions.

Fast Facts